Brothers Craft Brewing Joins 2015 Alpine Loop Gran Fondo
Harrisonburg, Virginia-based craft brewery Brothers Craft Brewing is teaming up with the 2015 Alpine Loop Gran Fondo cycling event for an exciting partnership with a charitable mission.
On September 20, 2015, the cycling event will feature the Brothers Craft Brewing Beer Garden to benefit the Shenandoah Valley Bicycle Coalition. The BCB Beer Garden will include a portable replica of the iconic Brothers Craft Brewing taproom.
After completing 36, 62, 78, 100 or 108-mile bicycle rides, participants can enjoy a selection of the brewery’s craft beers including the expertly crafted BCB favorites The Great Outdoors; a crisp and refreshing Virginia Pale Ale, and Hoptimization; a big American IPA with “citrusy aroma and serious bite.” The BCB Beer Garden will offer a selection of other seasonal and specialty brews, perfectly timed for the start of Oktoberfest!
Brothers Craft Brewing (originally Three Brothers Brewing) was founded by the three Shifflett siblings, who “used their collective experience to execute a singular vision: brew exciting, unique craft beers that emphasize and support their community.”
This community connection is at the heart of the partnership with the Alpine Loop Gran Fondo. Every BCB beer sold at the event will directly support the Shenandoah Valley Bicycle Coalition in the group’s efforts to create and promote a center of safe, sustainable and enjoyable cycling in Harrisonburg and the surrounding Shenandoah Valley.
Brothers Craft Brewing beers will be featured throughout the season at the Alpine Loop Gran Fondo, training rides, volunteer thank-you party and a special “Cask for a Cause” event to benefit the Shenandoah Valley Bicycle Coalition.
Next time you’re in Harrisonburg, visit the brewery and taproom. Be sure to tell ’em Jeremiah sent you!
We look forward to sharing a cycling adventure and raising a glass with you.
For more information about the Brothers Craft Brewing Beer Garden at the Alpine Loop Gran Fondo, see “The Finish Line Festival” guide.